1. Lavalife, Lavalife.com, Lavalife.ca, Lavalife.com.au and PRIME.Lavalife.com are NEVER to be bid on as keywords in any Paid Search Network by an affiliate, including but not limited to Google Adwords, Overture.com, MSN.com, Findwhat.com, etc. This includes all derivatives, misspellings and/or phrases that include trademarked properties. This prohibition also extends to Paid Inclusion into Search engines as well. When bidding on term ‘lava’, the term ‘life’ must be included as a negative keyword. All violators' accounts will be terminated immediately and you will have your commission assets surrendered to the company. Affiliates may petition Affiliate Management to a limited usage agreement based on marketing plans approved by Company Management.
   
   
   • 1.1 You may use the following trademarked name(s) in the text but NOT the headline of advertisements that are bought/bid on at pay-per-click search engines. For instance:

   Online Dating
   Lavalife dating matches’
   Perfect couples. Free Trial. (aff).

   • 1.1.1 You may use trademarked terms in the Display URL of Paid Search Engines ONLY if they are displayed after the "slash" following a URL that you are the owner of. (See below examples). At no time will direct linking to our home page be allowed, you MUST have a non-redirected page destination for Pay Per Click traffic to land on. Lavalife will be happy to supply content and product listings for this and all landing pages on your site(s).

   At no time can 'lavalife.com' appear in the Display URL, even if it is after the slash.

   Display URL Examples:

   http://www.yourdomain.com/lavalife
   http://www.yourdomain.com/lava_life

2. You may not bid on keywords, terms or phrases that violate or infringe on a copyrighted or trademarked property. Many merchants are restricting the use of their copyrighted/trademarked properties in Paid Search Networks and Paid Inclusion Search Engines, thus we must respect their rights and ask that you refrain from using any and all trademarked terms where the merchant has specifically forbid the use of their copyrighted/trademarked properties names and phrases in the ads' text and keyword/phrase bidding.

3. You may not make any inflammatory or untrue statements in your campaigns. To avoid conflicts and to protect the integrity of the Lavalife brand, Company reserves the right to suspend any affiliates activities and thus their commissions for phrases that Company determines make untrue or inflammatory claims of our products, services or websites. To avoid such measures, please forward all ad text and proposed keywords/phrases you wish to bid on to the Affiliate Manager for approval or editing, PRIOR to your submitting it to Paid Search Network providers or Paid Inclusion Search Engines.

4. You may link only to approved pages on our site, only after the user has visited a page on your own domain. You may create gateway pages and sales pages, but the content must be approved in advance by the Affiliate Manager. Failure to provide us with the URL of all sites/pages that are being used to promote Livelob.com Programs, prior to their being made public through the Internet, will be grounds for suspension from the program and possibly forfeiture of all commissions.

5. All ads placed with either Paid Search Networks or Paid Inclusion Search Engines must have the following text in their advertising text: aff or affiliate in the body text or headline of the advertisement. This is to identify the ad as an affiliate reseller to potential clients. Where the Paid Search Network or Paid Inclusion Search Engine provide a field for you to identify your link as a sponsored listing (i.e. Google Adwords), you must complete that field and identify yourself as a reseller/affiliate. You then do not have to add the text listed above in the text of your advertisement’s body text or headline. Failure to follow this guideline will be grounds for suspension from the program and possibly forfeiture of all commissions.

Protected Keywords:

Lavalife, Lavalife.com, Lavalife com, Lavalife.ca, Lavalife.com.au, PRIME.Lavalife.com

Recommended Keywords:

Dating, online dating, personals, singles, internet dating, online personals, dating, dating service, dating services, internet dating, online dating, online dating service, dating site, dating sties, dating websites, date, date singles, single, singles, personals